Many 4dancers readers will recognize the name Rebecca King from her blog, Tendus Under a Palm Tree–a great take on the life of a dancer that features wonderful content. What you may not have known is that Rebecca also has started a line of cool dance t-shirts that has done so well, she’s expanding…
But let her tell you the story…
A couple of years ago I decided to start a ballet blog where I could share my musings as a professional ballet dancer: “Tendus Under A Palm Tree .com.” I wanted to take advantage of the Internet’s ability to offer a unique venue to discuss different elements of the ballet. People are fascinated by this art form and I think blogs are a wonderful way to get people involved, interested, and give them a deeper understanding of what they are seeing. Since it’s conception, this venture has taken off more than I could ever imagine. In two years TENDUS has grown to over 6,000 readers a month.
Over the summer I had been seeing the “Keep Calm and Carry On” poster and popular parodies all over the Internet. I decided it was time for TENDUS to be a part of this phenomenon. I had recently been put in touch with a tee-shirt manufacturer and knew that this was a perfect opportunity to start something new. In September of last year I launched a TENDUS merchandise line and have since created two different tee-shirts and am now expanding into a tote bag line. In 4 months I have sold over 250 units and am hoping my newest member of the merchandise family will be just as popular!
