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Social Media: Adding Value

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Today’s social media tip has to do with adding value.

What does this mean, exactly?

It means that you should be giving readers something of value periodically without wanting anything in return. This means you take a break from promoting yourself tirelessly (yes, I said it!) and think about what you can do for your fellow dancers/bloggers/followers. What would make them happy?

Adding value can be as simple as passing along a link to something that is helpful or letting people know of a special deal that they might find interesting. For example, if you just heard that a local dance studio is holding free classes during their open house…pass the word. See a great dance video on You Tube? Share that link…

You get the idea.

So, then next time you are posting on Twitter or sharing on Facebook, try being “other focused”. Not only does it work–but it’s a nice thing to do. And it feels good too.

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Creating A Google Alert

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Whether you are a dancer wanting to keep an eye on any reviews that come out about your performances or a studio owner who has their own blog, Google Alerts can be a great tool for you to use. Setting this notification up is very simple, and it will help you keep an eye on your online presence. Just follow the easy directions and you will have an alert e-mailed to you with the frequency you select. I use it for 4dancers and it lets me know when the site is mentioned elsewhere. Very handy!

 

Dance Professionals: Why You Need Social Media

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Think you can do without social media? Perhaps you’d better think again…

Social media is fast becoming an important part of an overall marketing strategy and it continues to be embraced by a wide range of people. I fought it in the beginning, but I had to give in eventually!

I have found a great resource from Kodak that gives some terrific tips and strategies for utilizing various social networking platforms to your advantage. It also has some interesting stats in the document, such as:

Each minute, ten hours of video is uploaded to YouTube. This could be a commercial for your studio or a clip of you dancing that you link to from your website. You never know who might see the video.

There are 44 million (and counting) Twitter users. Can you afford to ignore them? I have had companies in the dance field contact me for reviews, interviews and other opportunities. It happens. Signing up takes only a minute. (Follow 4dancers!)

Over 120 million people log on to Facebook at least once a day. Creating a fan page or a place to connect with people on this social media site can be useful for communicating information. (Why not join our fan page too while you’re at it?)

If you haven’t signed on to the social media scene yet, why not begin today. Start simple. Set up a Twitter account or a LinkedIn page. Take it one step at a time. You’ll thank yourself later on down the road…trust me.

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Social Media For Dancers: Branding

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If you are looking to firm up your “brand” on social media, there is much to know. Whether you are a dance studio owner trying to present a certain image or a freelance dancer looking to get noticed, knowing good branding techniques can help you out.

There is a great piece on this–100 Personal Branding Tactics Using Social Media–that offers tips on everything from adding a link to your blog in your e-mail signature block to commenting on other blogs. Take a peek and see what you can use…

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Social Media Savvy

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social media for dance

If you are looking to roll up your sleeves and dive into social media, check out this article on Social Media Today. It gives specifics such as how to analyze Feedburner trends, using Google Analytics and ways to use Twitter. Great for dance studio owners, dance companies and dance retailers. Get on the bandwagon!

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