Smartphones are becoming omnipresent, and depending on what you do in dance, you may want to consider building your own app. Like applications on your computer, an app for a smart phone can do numerous things. For example, a ballet company may want to provide information on shows, tours or other upcoming events, whereas a studio might want to have class and recital information available to the public. You could also use your phone app to direct fans to your website, show them videos, and more.

Those who want to be, if not ahead of at least on the curve, can find an easy iPhone app builder or an easy Android app builder and start figuring out ways to best reach their customers. Here’s one I found doing a simple search—which I may try and use for 4dancers to build an app in the coming year.

Keeping up on smartphone technology, social media and other ways to advance your brand is always a good idea, and you can make an app work for you in many different ways, depending on your needs. After all, the more channels through which people can reach you and learn about your studio/company, the better!