I love it when a company does something different.

Luxury clothing brand, dunhill, has released an ad campaign for Autumn/Winter 2011 which is titled simply, “Voice”.

What is it all about? In their own words, “Recognising that achievement is the ultimate masculine aspiration and can only ever be attained through skill, intelligence, drive and the ability to be extraordinary.”

Why are we talking about this on 4dancers?

One of the people who was chosen to be featured in this campaign is ballet dancer Rupert Pennefather. In 2008 Rupert was promoted to principal at The Royal Ballet aged just 27, making him one of the youngest ever in the company’s history. He is currently performing in London in Manon to outstanding reviews.

Thanks to dunhill, 4dancers is able to share with you this video–part of the “Voice” campaign. In it, you’ll hear some of Pennefather’s reflections on his life in ballet. The campaign also features the legendary explorer and exhibition leader, Sir Ranulph Fiennes and acclaimed theatre director, Michael Grandage. (If you’d like to see all three of these gentlemen, visit dunhill.)

Here’s the video–would love to hear what you think–I thought it was shot beautifully: