Today I’m pleased to announce that we will be doing a series of posts about Freed pointe shoes in the coming weeks on 4dancers. Brenda Neville is a professional fitter and works in retail management at Freed’s boutique store in New York, and she was kind enough to walk us through some of the history, as well as talk a bit about fitting pointe shoes properly and other pointe shoe-related topics. You’ll hear more about these subjects soon…

I admit to having a certain “soft spot” for Freeds. Although I started with Capezio Pavlova’s back in the day, I always was fascinated by the unusual color of Freed pointe shoes. As soon as I was able, I switched over—and never looked back. Freeds were the shoes I wore for the rest of my time as a ballet dancer. And I loved them.

I can still recall going to have them fitted with my Mom in some old building downtown. We would get into the caged metal elevator and ride up to the level that the store was located on. It always seemed like there were no other people in the building when we were there. Instead of that being a spooky experience, it was almost magical. I always enjoyed going to get new shoes… [Read more…]