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Tips For Using Twitter

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Regardless of whether you are new to Twitter or have been tweeting for a long time, there is plenty to know about this social media application. Twitter is a very useful platform, and I started out hating it, but now enjoy it immensely.

Part of the enjoyment is because I understand the basics. Chris Brogan (of social media fame) wrote a great introductory post about Twitter for those who have not yet investigated it in much detail. (If that is you, check it out.) It can help make sense out of all the noise.

Those of you who have been around for a while may want to branch out (bad pun–see picture) and learn some of the fancy ways to use the site. There are deeper ways to use Twitter, according to Brogan, and I like what he has to say about that as well. I consider myself an intermediate user, since I know a good deal about it, but I know that there is always more to read out there.

Social media in general is constantly evolving and changing. Keeping up with it all can be a real challenge–but it can also be worth it. If you utilize sites like Twitter, Facebook and LinkedIn, try to learn something new about them once in a while to help maximize your presence there. Believe it or not–it can actually make networking online more fun!

How do you use Twitter? Are you an avid tweeter or do you shun the idea of it all? Would love to hear some voices from the dance world on that one!

The New Facebook Profile

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Today just a quick update regarding the new look on Facebook. If you aren’t really quite sure what is customizable and what isn’t, Mashable has a great overview of the features that are now available for your profile. Personally I like the old way better, but it looks like the change is here to stay, so learning how to work with the new layout is probably a good thing…

 

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Social Media: The Free Marketing Solution

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Have a tight budget for marketing your dance studio? Looking for ways to cut back on costs? If this sounds like you it is probably time to take a good hard look at social media sites such as Facebook, Twitter and LinkedIn if you haven’t already done so.

 

If your first instinct is to roll your eyes and think, “Who has time?” or, “I don’t understand this stuff”, try to have an open mind. Social media not only offers you the ability to meet potential customers where they are at (on the web), but just as importantly, it is free.

Rather than pouring your hard-earned money into another ad campaign in the local paper, why not take an hour a week and begin setting up your social media campaign. You can learn a little at a time, and before you know it, you’ll be up and running on the web. Ask yourself–can you afford to do without a free marketing option that really works?

Using Lists On Facebook

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Using Facebook for both business and personal communication can be a little tricky. After all, you may not want all of your business contacts knowing that your basement flooded or that you are going on vacation. Luckily, the famous social media site gives you a tool that can help: Facebook Lists.

You can create separate lists for the various categories you would like. For example, I have a “dance” list, a “writing” list and a “friend” list. This helps me manage privacy levels and lets me see at a glance where I know someone from. This is a resource worth investigating–and it’s easy to set up too.

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Social Media: Adding Value

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Today’s social media tip has to do with adding value.

What does this mean, exactly?

It means that you should be giving readers something of value periodically without wanting anything in return. This means you take a break from promoting yourself tirelessly (yes, I said it!) and think about what you can do for your fellow dancers/bloggers/followers. What would make them happy?

Adding value can be as simple as passing along a link to something that is helpful or letting people know of a special deal that they might find interesting. For example, if you just heard that a local dance studio is holding free classes during their open house…pass the word. See a great dance video on You Tube? Share that link…

You get the idea.

So, then next time you are posting on Twitter or sharing on Facebook, try being “other focused”. Not only does it work–but it’s a nice thing to do. And it feels good too.

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