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Social Media: Adding Value

July 6, 2010 by 4dancers

Today’s social media tip has to do with adding value.

What does this mean, exactly?

It means that you should be giving readers something of value periodically without wanting anything in return. This means you take a break from promoting yourself tirelessly (yes, I said it!) and think about what you can do for your fellow dancers/bloggers/followers. What would make them happy?

Adding value can be as simple as passing along a link to something that is helpful or letting people know of a special deal that they might find interesting. For example, if you just heard that a local dance studio is holding free classes during their open house…pass the word. See a great dance video on You Tube? Share that link…

You get the idea.

So, then next time you are posting on Twitter or sharing on Facebook, try being “other focused”. Not only does it work–but it’s a nice thing to do. And it feels good too.

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Filed Under: 4dancers, 4teachers, Social Media, Studios Tagged With: dance studio, dance video, facebook, Social Media, twitter

Teaching Tip: Have Enough Material

April 26, 2010 by 4dancers

Teaching TipOne of the first things I learned as a dance teacher is that you have to do a lot of preparation for class. This is especially true in the beginning of your career as an instructor. After you have some practice you may be able to teach off the top of your head, but a class that is carefully planned is usually much better anyway…

One of the most important things you can do is make sure that you have enough material. Better to have too much than too little–it’s a horrible feeling to run out of options. When you are new to teaching you also tend to rush through things, meaning you can run out of stuff to do more quickly. It doesn’t hurt to have a bunch of combinations ready–just in case you find yourself needing to fill some time.

This is also true of the traditional classroom–not just the dance studio. If you are going to teach at a high school or university, the same guideline applies. After all–it’s hard to be too prepared!

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Filed Under: 4teachers, Studios, Teaching Tips Tagged With: dance class, dance studio, dance teacher, instructor

Facebook For Dancers: Fan Page Or Group?

April 8, 2010 by 4dancers

If you plan on using Facebook to market your dance studio (or yourself), you’ll need to decide if you want to do a group or a fan page. What are the advantages and disadvantages to these? Find out on this great page that gives you a simple chart to compare the two. You can weigh the differences and decide what works better for your particular situation.

 

(And come join the new 4dancers fan page if you haven’t already!)

Filed Under: 4dancers, Social Media, Studios Tagged With: dance studio, dancers, facebook, fan page, group

10 Questions With…Diane VanDerhei

February 2, 2010 by 4dancers

1. Tell me a little bit about how you got into dance and what you have done in your career. 

Danced since I took a pre-ballet class at the age of 5.  Graduated from the National Dance Academy (a boarding High School for the Arts in Champaign, IL) and went on to dance professionally.  Received a BFA in Dance and Dance Education from UW – Milwaukee and continued to dance, choreograph and teach.  Taught in the Milwaukee Public Schools magnet program and the Minneapolis Public Schools magnet program.  Also taught for Hubbard Street in the Chicago Public Schools.  Opened my studio in June of 2006.

2. What are you currently doing? 

 Running my dance studio, INTUIT Dance.

3. Can you point out the major hurdles that people will have to overcome when opening a dance studio? 

Be prepared to work really hard without much monetary reward the first couple of years.  Be prepared to sub if people call at the last minute and be ready to wear a lot of hats to get the job done.  

4. How have you been able to make your studio such a success? 

Well, I think I know how to teach all types of dance and students. I really studied dance education and went through a state certification program so I think I know a little bit about child development,  psychology, lesson planning etc….

5. Can you share a few tips for teaching young children?

Children need to be engaged.  If they are off task and you are spending all your time trying to get their attention, then you need to change your approach.  I have studied this quite a bit and I would recommend starting with reading Mary Joyce.

6. How do you handle the recital issue?

For right now, I split my recitals up into 5 half an hour recitals.  Each recital contains some smaller children (starting at age 4) and some teen and adult pieces.  I hold them at the studio which I turn into a black box.  This way, parents are not sitting through 21/2 hours to see their child dance for 2 minutes and small children feel supported instead of paraded about.  We do not purchase fancy costumes.  The kids just wear their practice clothes.  The teens and adults will organize a look out of what they have.  They are very fun events and the parents love them.

7. What is the best piece of advice you have ever heard in terms of owning/operating a dance studio?

I had a successful  dance studio teacher and owner tell me that “Your teachers make your studio.” 

8. Can you tell me a little about your teaching philosophy? 

I try to include body mind patterning, dance techniques, improv and dance making in some form in every class.  That sounds like a lot but it can be done.  It gets everyone involved and changes the dynamics of the class from just working on dance technique to working with others and it helps to come at a technical exercise from a different perspective. 

9. How do you handle challenging parents? 

Really I only have had one problem in four years with a parent.  Listen to what they are saying and don’t take it personally. Don’t think about the parents behavior, think about what they are saying.  Use active listening techniques and keep it short and sweet.  Stay positive. 

10. What new things do you have coming up on the horizon?

I did the Nutty Nutcracker this year at the studio and I am looking for a larger theater to stage it.  I thought this would be a way to give some of the more advanced children and teens a way to get out of the studio and perform.  It was a real fun show and I can include a lot of kids in the show, and still have it entertaining for the public.  This way I can keep my recitals but give some children another type of experience while keeping it interesting for the audience. 

Diane VanDerhei, Director, INTUIT Dance
Diane VanDerhei is the artistic director of INTUIT Dance! She holds a B.F.A. in dance and dance education from the University of Wisconsin-Milwaukee. Her credentials include developing and implementing comprehensive K-12 dance curriculum for the Minneapolis, Milwaukee and Chicago school systems. She graduated from the National Academy of Dance in Champaign Illinois, a high school exclusively devoted to dance education. There she studied classical ballet with Lupe Serrano and Gwynne Ashton and jazz with Buzz Miller. She performed and toured nationally with the National Ballet of Illinois and the Ballet Folk of Moscow and Wild Space Dance Company. She has choreographed numerous acclaimed works and in 1989 was awarded the first Milwaukee County Fellowship in Choreography. From 2003-2008 she served as a teaching artist and education consultant for Hubbard Street Dance Chicago’s Education and Community Programs.

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Filed Under: 10 Questions With... Tagged With: ballet folk of moscow, dance studio, diane vanderhei, hubbard street dance company, intuit dance studio, national ballet of illiinois, National Dance Academy, recitals, wild space dance company

New To Twitter?

February 2, 2010 by 4dancers

If you are thinking about using Twitter to promote yourself of your dance studio but aren’t sure you would know what to do, here is a great resource for beginners…

PC Magazine posted the “Top Ten Twitter Tips For Beginners” and it is a great primer on how to get up and running once you have created your account. Unlike Facebook and LinkedIn which are fairly “plug and play,” there is a bit to know about Twitter and it pays to be able to use it wisely. I get a ton of traffic from there on this blog every day. You can too–but you have to spend a little bit of time learning how to manage your content on there. It’s worth doing.

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Filed Under: 4dancers, 4teachers, Social Media, Studios Tagged With: dance studio, facebook, linkedin, pc magazine, twitter

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