by Jessica Wilson
A new dance collaboration has been launched by Mass Movement, a London based dance talent agency sourcing and representing some of the best choreographers and dancers in the world, ranging across the board with a number of different specialities and abilities. Their new project group, ‘The Movement’, encompasses a tight-knit and powerful collaboration of respected industry choreographers and dancers.
Each Mass Movement choreographer offers different styles and skills across Modern Commercial, Contemporary, Jazz, Street Dance and Hip Hop, with extensive experience in Artist Creative Direction and New Artist Development contributing also. The works of the choreographers of Mass Movement have been featured in a variety of media, such as music tours and videos, TV specials and commercials, and live corporate events.
Self-titled as the UK’s latest dance phenomenon, The Movement hosts 16 remarkable dancers fusing dance disciplines. Aiming to take the dance sector to an entirely new level that has never been seen before, The Movement is operating under the direction of Creative Director Christian Storm and some of the most highly acclaimed choreographers of the industry. Fusing a multitude of dance genres with fantastic skill ranges and talents, The Movement looks set to become a “super group”, creating a remarkable new concept for dance.
Storm’s passion for movement is renowned within the performing arts industry, which saw him carve out his reputation as one of the UK’s leading dancers before his talents were recognised as one of the “new school” choreographers who was enabling the industry to climb to another level. Storm trained at the prestigious Laine Theatre Arts in Epsom, UK, and has gained over a decade of experience working with – and for – some of the world’s biggest music stars. Storm’s remarkable achievements have spanned the breadth of the industry, seeing him work with artists such as the Black Eyed Peas, Destiny’s Child, Take That and Kylie Minogue.
Storm’s enthusiasm for dance lead him to open his own talent agency and live event production company, having worked in this capacity for so many of his own performing and choreographic years. Mass Movement ensures that the very best talents and the most elite professional dancers in varying genres are within easy reach of clients. Storm’s choreographic and directive success relies on his unique combination of incredible talent and innovative, creative ideas which are delivered by his personable yet professional nature. Storm is renowned also for instinctively knowing how to achieve the best from the performers and clients he works with, instilling confidence that Mass Movement is able to deliver with style.
In terms of events production for Mass Movement, it has been implementing the highest standard of productions and campaigns in the live events industry for the last two decades, working with some of the largest brands in the UK. Professional and creative service has been provided across a range of events including music videos, fashion shows, road shows, both corporate and live events, press shows and advertising campaigns. Mass Movement and its dedicated team of seasoned professionals prides itself on continuing to bringing its clients’ individual and tailor-made visions to life, having delivered some of the most spectacular and innovative events all over the world.
Specific auditions and client castings are held for individual requirements, with experienced bookers accommodating each one. The dance talent falling under Mass Movement’s radar is wide and varied, hosting dancers experienced in a wealth of genres and talents. Additionally, dancers looking for professional representation are also privy to the professional outlook of Mass Movement, holding open auditions twice a year to keep up to date with the emerging talent of the sector: today, more than ever, dance and movement are the most relevant part of the commercial market place.
Assistant Editor Jessica Wilson is a final year student at Middlesex university in London, studying Dance Performance. She is also a Marketing and Communications Assistant at the Royal Academy of Dance (RAD).
Jessica reviews London shows for the Society of London Theatre’s initiative for 16-25 year olds, TheatreFix, writes features for A Younger Theatre and blogs for Cloud Dance Festival, with additional press responsibilities. She has completed many marketing internships, the most recent at English National Ballet.
Jessica has also previously interned for SOLT, East London Dance and the ISTD dance examination board. Jessica is a National Youth Dance Ambassador for Youth Dance England, focusing on young people’s access to dance. She is extremely passionate about opportunities for young people enabling them to succeed and hopes to continue advocating this in the future through a variety of means.
The opinions expressed here are Jessica’s alone and do not reflect the opinions of RAD.
