Have a tight budget for marketing your dance studio? Looking for ways to cut back on costs? If this sounds like you it is probably time to take a good hard look at social media sites such as Facebook, Twitter and LinkedIn if you haven’t already done so.
If your first instinct is to roll your eyes and think, “Who has time?” or, “I don’t understand this stuff”, try to have an open mind. Social media not only offers you the ability to meet potential customers where they are at (on the web), but just as importantly, it is free.
Rather than pouring your hard-earned money into another ad campaign in the local paper, why not take an hour a week and begin setting up your social media campaign. You can learn a little at a time, and before you know it, you’ll be up and running on the web. Ask yourself–can you afford to do without a free marketing option that really works?
