If you have considered advertising in your local newspaper but aren’t sure if it is worth the money, here’s a tip you can try to help you measure the success of the advertisment…
Make the ad into a coupon. That way, when people bring in the ad to get a discount, you know that they found you in the paper. You can make the “deal” whatever you want…20% off of a dance class session or a “one free class pass”.
