Dance Professionals: Why You Need Social Media

Think you can do without social media? Perhaps you’d better think again…

Social media is fast becoming an important part of an overall marketing strategy and it continues to be embraced by a wide range of people. I fought it in the beginning, but I had to give in eventually!

I have found a great resource from Kodak that gives some terrific tips and strategies for utilizing various social networking platforms to your advantage. It also has some interesting stats in the document, such as:

Each minute, ten hours of video is uploaded to YouTube. This could be a commercial for your studio or a clip of you dancing that you link to from your website. You never know who might see the video.

There are 44 million (and counting) Twitter users. Can you afford to ignore them? I have had companies in the dance field contact me for reviews, interviews and other opportunities. It happens. Signing up takes only a minute. (Follow 4dancers!)

Over 120 million people log on to Facebook at least once a day. Creating a fan page or a place to connect with people on this social media site can be useful for communicating information. (Why not join our fan page too while you’re at it?)

If you haven’t signed on to the social media scene yet, why not begin today. Start simple. Set up a Twitter account or a LinkedIn page. Take it one step at a time. You’ll thank yourself later on down the road…trust me.